Saturday, August 13, 2011

The pearl of Phu Yen


An ambitious new development in Phu Yen province promises payback to investors while treating guest to local charm, exquisite comfort and relaxing natural vistas in a rarely explored section of Vietnam’ s coastline.

On the west coast of Vietnam, nestled in a 90 – hectare secluded escape. With approximately 800 meters of sandy beach bordered by red rock formations and hills crisscrossed with rovers, the resort provides a luxurious taste of nature. The only sign of previous settlement by human is an old ruin that stands beside an abandoned rice paddy and waves, this bay was once selected by local fishermen to farm baby lobsters along its rock formations.

Although only four kilometers from the main road and hour’s drive from Qui Nhon Airport, which has daily flights to Hanoi and Ho Chi Minh City, Bai Tam is totally secluded. The dirt road leading up to the resort has spectacular rustic vistas, passing by a fishermen’s village and a lagoon with fish farms before climbing up to a lookout point that the rice paddies. Special care is taken to cultivate native tropical plants, as landscaping ensures the preservation of local greenery with an emphasis on aesthetic harmony and perm culture techniques.

One sunny day, a group from La Perla International Living, a company in the international residential real estate sector, stumbled upon Bai Tram. Awed by the blue sea, white sand and green forest, La Perla selected Bai Tram to launch its first property project in the Asia Pacific region. La Perla, a well – known developer for luxury properties, is headquartered in Amsterdam, Holland. Established in 1995, today La Perla has 25 locations in eight countries and four options: oceans, snow, mountains, lakes, countryside’s, and urban settings. Already established in nations such as Switzerland, France, Austria and Antigua, La Perla has entered Vietnam with the commitment, as Country Director Rudy Van Bork explained, to “turn Bai Tram into a leading luxury resort in Vietnam and a promising investment place for investors and also to provide a new style of international – standard living to fit our customers’ taste.’

Today, investors can make smart moves by buying luxury resort villas, as tourism trends in Vietnam indicate a lack of accommodations for high – end tourism. La Perla invested $10 million USD in Bai Tram for the first phase. In the end, the resort complex will have 167 units including beach front cottages, a spa, pool, three restaurant, a bar, shops, post office and a lotus lake. The full project will be completed by 2010.

Every cottage in Bai Tram will integrate local culture a concept that is driven by a holistic, approach to architecture and design, using muted, natural colors. The picturesque bungalows include thatched roofs, wooden doors, open-air bathrooms, and banana and sugarcane gardens. While the cottage exterior is very local, the interior is furnished with contemporary furniture and amenities, promising a comfortable stay.

Bungalow owners will experience a new style of international living with attentive serve the choice of enjoying the property as a luxurious getaway or rending it out. La Perla promise a seven percent return on investments in the first three years return for every villa purchased. Phu Yen province, where Bai Tram is located, is on the brink of development. Standing out as a target for foreign direct investment in the tourism industry, Phu Yen is Vying to become one of Vietnam’s most attractive tourist destinations. With its beautiful nature landscape, luxurious villas, villas, excellent service, and proximity to the airport, Bai Tram is a promising investment opportunity for savvy entrepreneurs.

This article written by Lanh Nguyen from Vietnam Heritage Travel
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